It’s more than just a logo. Connect with your people and position yourselves as the brand you want to be.
Logo: Multiple versions required for digital and print.
Concepts: Showcasing your new brand and its possibilities.
Brand Guidelines: Ensuring consistent use across all platforms.
Refreshing your visual identity and logo is important to ensure your brand adequately reflects both the current market but to position yourselves as the type of organisation you want to be - it’s the cornerstone that can allow you to maximise revenue from commercial and merchandising operations.
Understanding where you’ve come from, but conveying where you want to go. A strong visual identity is built for tomorrow using the foundations on which you grew. The logo itself is a living entity, and it's commonplace for brands to update their logo every few years, to ensure they’re staying in-line with design and industry trends.
Learning: Understanding every aspect of your history.
Community engagement: What does the brand mean to your most important stakeholders.
Consultation Revising and refining.
Roll-out Plan: Increasing stakeholder satisfaction.
Understanding where you’ve come from, but conveying where you want to go. A strong visual identity is built for tomorrow using the foundations on which you grew. The logo itself is a living entity, and it's commonplace for brands to update their logo every few years, to ensure they’re staying in-line with design and industry trends.
Multiple logo versions for digital and print, brand concepts to showcase your new identity, and guidelines to ensure consistent use across all platforms.
Learning your full history, engaging the community to understand brand meaning, consulting to refine it, and planning a roll-out to boost stakeholder satisfaction.
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